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| Aloha Street Unveils Hawaii's First Ever Social Networking Forum for Japanese Tourists |
| HONOLULU, HI (June 1, 2006) -On April 28, Aloha Street introduced Aloha Park, a Web site based on a community system. Aloha Park serves as a virtual park, where Japanese tourists share commentary and images regarding their experiences in Hawaii. Users trade diaries and photos, in addition to exchanging travel tips. Currently membership is made up of the 60,000 members registered with aloha-street.com. |
Aloha Street is following a Japanese trend to successfully cater to Japanese visitors. The savvy little company recognized that the Web forum, or "mixi," is highly popular in Japan and that it is a perfect way to tap into some of their perceptions regarding travel to Hawaii.
Aloha Park is the first social networking system dedicated to Japanese fans of Hawaii. The site allows users to find their favorite Hawaii-based shops, restaurants and activities from the over 50,000 shops that Aloha Street has acquired in their database in the past six years. Aloha Street will also analyze the content of the members' postings to extrapolate key words that occur frequently. Aloha Street hopes to share this meaningful information with the visitor industry, so that it might better its services. In this way, Aloha Street believes that Aloha Park can make a vital contribution to Hawaii's tourism industry.
According to Jim Ueno, president of Aloha Street, "Aloha Street foresees a meaningful community of people who love Hawaii will gather at Aloha Park," said Jim Ueno, president, Aloha Street. "Aloha Park will provide longevity to the connection Japanese tourists feel for Hawaii and it will perpetuate their interest, ultimately bringing them back to the Islands." |
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