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"We wanted to combine the quality of
a luxury magazine with the powerful circulation of a free
paper in the same publication.
" Aloha Street
Magazine is the magazine that Wincubic created to realize
that ideal. |
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 Quarterly
Magazine (Issued on the first day of March, June, September,
December) |
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| Circulation:
125,000/issue (500,000/year) |
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| Distribution:
Over 120 locations on Oahu including street racks, hotels, shopping
centers, trolley, etc. |
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| Subscribers
in Japan: 3,000 |
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| Diverse
original articles |
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| Maps,
coupons, editorial specials, drive maps, shopping & restaurant
guides, activities, entertainment, event calendar, local information,
etc. |
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| Number of Pages |
72>>>190 |
| Number of Advertisers |
33>>>200+ |
| Number of Subscribers
(Japan) |
0>>>3,000 |
| Circulation |
40,000>>>125,000 |
| Number of Racks in Waikiki |
25>>>41 |
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| The great support
from our readers! |
| We provide an unwavering commitment to maintain
a global level quality standard. |
| The great support
from our advertisers! |
| We use a creative approach to aid clients
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| 1.Our design and printing quality appeals
to what Japanese look for! |
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Until recently
the local free publications were unable to provide
designs, colors and visual expressions appealing
to the Japanese culture, failing in the area of
visual communication. |
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| Aloha Street engages the top design
company in Japan in the areas of art directing and
editorial designing to achieve visual communication.
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| By printing Aloha Street in Japan,
where quality control is superior, we are able to
produce a product with excellent design quality
and provide the visual strategy essential in catching
the eye of the Japanese visitor. |
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| 2.All of Hawaii's essential information
in one magazine! |
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Until now,
free publications could not maintain reader interest
because the readers grew tired of magazines filled
almost exclusively with advertisements and which
contained little or no useful informational material.
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| Aloha Street includes detailed local
area maps and drive maps, as well as coupons that
can be used at more than 150 locations to provide
readers with information they can use. |
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| With a staff based entirely in Hawaii,
Aloha Street can provide information about events
and trends, and produce original articles from a
local perspective which are appealing to Hawaii
fans. |
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| 3.A gorgeous, full-color, valuable image! |
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Until now,
free publications were made from the cheapest materials
available, reflecting an over-emphasis on cutting
costs and resulting in a product that was simply
thrown away, if it was picked up at all. |
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| Aloha Street uses the highest quality
printing and materials to create a magazine that
visitors will use throughout their trip and even
want to bring back to Japan to share with friends
and family. |
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| Aloha Street always uses high-grade
paper from Japan to maintain clear, white backgrounds
on which colors and photos appear vibrant. |
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| We also use unique processing to ensure
that the cover does not fade under the bright Hawaiian
sun. To maintain the high-quality image, we place
the importance of quality over cost. |
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| 1. We can "electrify" your ad
for maximum exposure! |
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Until now,
free publications inserted brief, inadequate "support
articles" next to the ad. We at Aloha Street
think that to truly support our clients, we must
"electrify" the ad to maximize its effectiveness.
This is our top priority. |
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| Aloha Street notes each advertiser
on our detailed maps and includes a coupon at no
charge to the client in order to generate traffic
to each business. |
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| With your business highlighted throughout
the magazine -on the map, in your ad, on the coupon
and in editorial articles- we increase your exposure
and traffic. |
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| 2. High creativity and marketing suggestions |
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Until now,
free publications targeting the Japanese audience
merely translated English advertising copy into
Japanese. The professionals at Aloha Street use
their creativity and marketing knowledge to create
an effective Japanese ad that really works. |
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| Aloha Street would like to work with
you as a strategic partner to create the contents
of the ad together and propose what would most appeal
to your target audience. |
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| 3. Editorial and advertorial articles
that ARE READ by Japanese visitors! |
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Until now,
Ordinary advertisement might appear as just words
on a page, with one quite indistinguishable from
another. |
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| We create original editorial articles
for each issue that are more enlightening, attractive,
and appealing. |
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| We can also create an advertorial,
an editorial-looking paid advertisement, that can
maximize the effectiveness of the advertisement
and result in increased readership. |
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"Adobe Reader" is necessary
so that you see an above page.
Please download the one that I do not have from this place. |
| Aloha Street Waikiki Distribution Map |
| Efficient Distribution System |
| Aloha Street is everywhere in Waikiki! |
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| Aloha Street analyzed past statistics to achieve
the most efficient distribution and circulation. |
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| Maintaining unnecessary racks increases our company
costs, leading to increased advertising rates, and ultimately
creating a burden on each advertiser. |
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| Eliminating unnecessary costs allows us to invest
more in the quality of the magazine. Even here, the "win-win"
philosophy lives on. |
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