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"We wanted to combine the quality of a luxury magazine with the powerful circulation of a free paper in the same publication.
" Aloha Street Magazine is the magazine that Wincubic created to realize that ideal. |
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 Quarterly Magazine (Issued on the first day of March, June, September, December) |
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| Circulation: 125,000/issue (500,000/year) |
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| Distribution: Over 120 locations on Oahu including street racks, hotels, shopping centers, trolley, etc. |
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| Subscribers in Japan: 3,000 |
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| Diverse original articles |
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| Maps, coupons, editorial specials, drive maps, shopping & restaurant guides, activities, entertainment, event calendar, local information, etc. |
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| Number of Pages |
72>>>150~190 |
| Number of Advertisers |
33>>>200+ |
| Number of Subscribers (Japan) |
0>>>3,000 |
| Circulation |
40,000>>>125,000 |
| Number of Racks in Waikiki |
25>>>36 |
(as of February, 2009)
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| The great support from our readers! |
| We provide an unwavering commitment to maintain a global level quality standard. |
| The great support from our advertisers! |
| We use a creative approach to aid clients |
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| 1.Our design and printing quality appeals to what Japanese look for! |
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Until recently
the local free publications were unable to provide designs, colors and visual expressions appealing to the Japanese culture, failing in the area of visual communication. |
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| Aloha Street engages the top design company in Japan in the areas of art directing and editorial designing to achieve visual communication. |
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| By printing Aloha Street in Japan, where quality control is superior, we are able to produce a product with excellent design quality and provide the visual strategy essential in catching the eye of the Japanese visitor. |
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| 2.All of Hawaii's essential information in one magazine! |
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Until now,
free publications could not maintain reader interest because the readers grew tired of magazines filled almost exclusively with advertisements and which contained little or no useful informational material. |
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| Aloha Street includes detailed local area maps and drive maps, as well as coupons that can be used at more than 150 locations to provide readers with information they can use. |
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| With a staff based entirely in Hawaii, Aloha Street can provide information about events and trends, and produce original articles from a local perspective which are appealing to Hawaii fans. |
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| 3.A gorgeous, full-color, valuable image! |
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Until now,
free publications were made from the cheapest materials available, reflecting an over-emphasis on cutting costs and resulting in a product that was simply thrown away, if it was picked up at all. |
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| Aloha Street uses the highest quality printing and materials to create a magazine that visitors will use throughout their trip and even want to bring back to Japan to share with friends and family. |
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| Aloha Street always uses high-grade paper from Japan to maintain clear, white backgrounds on which colors and photos appear vibrant. |
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| We also use unique processing to ensure that the cover does not fade under the bright Hawaiian sun. To maintain the high-quality image, we place the importance of quality over cost. |
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| 1. We can "electrify" your ad for maximum exposure! |
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Until now,
free publications inserted brief, inadequate "support articles" next to the ad. We at Aloha Street think that to truly support our clients, we must "electrify" the ad to maximize its effectiveness. This is our top priority. |
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| Aloha Street notes each advertiser on our detailed maps and includes a coupon at no charge to the client in order to generate traffic to each business. |
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| With your business highlighted throughout the magazine -on the map, in your ad, on the coupon and in editorial articles- we increase your exposure and traffic. |
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| 2. High creativity and marketing suggestions |
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Until now,
free publications targeting the Japanese audience merely translated English advertising copy into Japanese. The professionals at Aloha Street use their creativity and marketing knowledge to create an effective Japanese ad that really works. |
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| Aloha Street would like to work with you as a strategic partner to create the contents of the ad together and propose what would most appeal to your target audience. |
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| 3. Editorial and advertorial articles that ARE READ by Japanese visitors! |
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Until now,
Ordinary advertisement might appear as just words on a page, with one quite indistinguishable from another. |
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| We create original editorial articles for each issue that are more enlightening, attractive, and appealing. |
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| We can also create an advertorial, an editorial-looking paid advertisement, that can maximize the effectiveness of the advertisement and result in increased readership. |
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"Adobe Reader" is necessary so that you see an above page.
Please download the one that I do not have from this place. |
| Aloha Street Waikiki Distribution Map |
| Efficient Distribution System |
| Aloha Street is everywhere in Waikiki! |
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| Aloha Street analyzed past statistics to achieve the most efficient distribution and circulation. |
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| Maintaining unnecessary racks increases our company costs, leading to increased advertising rates, and ultimately creating a burden on each advertiser. |
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| Eliminating unnecessary costs allows us to invest more in the quality of the magazine. Even here, the "win-win" philosophy lives on. |
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